How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

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Hacking marketing and its development prospects
Hacking marketing took place, as the book by Phil Barden says under the same name. In due time, this book was sent to me by the publishing house Mann. Ivanov.…

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Ticket to the post-industrial economy

There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in place for this. They may or may not be formed, respectively, the transition may or may not take place. It depends on many factors.

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So, marketing aims to find ideas

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather the ideas that caused these needs are identified. Well, then already created a product that is needed to translate these ideas. Need itself is eliminated by the fact that an idea embedded in a person develops in him to a state of need. Continue reading

What the marketer owes and to whom

The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in anything, but not in marketing. If you drop deeper, then marketers often do not understand what they do. This marketer is engaged in marketing.

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So, marketing aims to find ideas
So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather…

...

Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

...

What the marketer owes and to whom
The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in…

...

Slogan as a way to raise sales
Creating a slogan is one of the directions for increasing sales. This is due to the fact that the slogan is one of the most effective marketing tools, and marketing…

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