How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Basics of doing business. How to build a reliable business?
To understand what the basics of doing business are, you must first clearly define what a business is all about. It seems that this is understandable, but I must say…

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Professional Marketing Performance Management
Marketing is an activity that brings good profit. This has been proven by many companies, starting with Apple and ending with Zara, whose brands are in the top 100 of…

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but also

What the marketer owes and to whom

The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in anything, but not in marketing. If you drop deeper, then marketers often do not understand what they do. This marketer is engaged in marketing.

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1000 product promotion ideas
Product promotion ideas are a very valuable asset for a business, because they help to sell. For this reason, the constant search for new ideas is one of the main…

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So, marketing aims to find ideas
So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather…

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Urgently need customers? There is a recipe!
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, but better generally free. Such situations at one time or another face 100%…

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Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

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