Business is not going. What to do?
Business can go, and can stand. Why is this happening, why is business worth? If the conversation went in a different context, then the words “why it is worth it”…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Complex services of the marketing specialist
Services marketer are becoming increasingly popular. Currently, about 30% of companies use a full-time marketer or marketer in outsourcing. A few years ago, more than 90% of businesses worked without…

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Ticket to the post-industrial economy

There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in place for this. They may or may not be formed, respectively, the transition may or may not take place. It depends on many factors.

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Professional anti-crisis marketing

Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they are ignored, and they are ignored on purpose, leaving a rainy day. The presence of such a nuance as a hidden market opportunity, not everyone knows, but only very advanced marketers. They know and are silent, because the knowledge of this nuance gives all the cards in hand in order to slow down and even stop the decline of the market as a whole or only of its segment. Continue reading

Urgently need customers? There is a recipe!

There are situations when customers are needed quickly, urgently and most importantly – as cheaply as possible, but better generally free. Such situations at one time or another face 100% of companies. Someone encounters when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the lack of clients allows us to say that an urgent need for clients is a normal working moment, not something extraordinary. Continue reading

How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Slogan as a way to raise sales
Creating a slogan is one of the directions for increasing sales. This is due to the fact that the slogan is one of the most effective marketing tools, and marketing…

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Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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