Hacking marketing and its development prospects
Hacking marketing took place, as the book by Phil Barden says under the same name. In due time, this book was sent to me by the publishing house Mann. Ivanov.…

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Basics of doing business. How to build a reliable business?
To understand what the basics of doing business are, you must first clearly define what a business is all about. It seems that this is understandable, but I must say…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Top 7 most dangerous mistakes marketers

Mistakes marketers is a reality. There is an opinion that the one who does nothing is not mistaken. There is some truth in this opinion, but an even greater part of the truth is that very often many mistakes could have been avoided if they were aware of their existence. Due to the fact that any mistake brings all sorts of losses in order to help avoid them, We have prepared a list of the worst mistakes that marketers have committed, are making, and will continue to be committed. Continue reading

Customer retention strategy. What is its essence?

The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to the business. Everyone knows about it, as well as the fact that clients are very picky guys. Picky they are not out of the blue, but they have every right to do so. Clients pay money and have the right to choose what to pay for and what not. This forces the business to be constantly energized, because if you do not give the client what he wants, the client will leave. Continue reading

Professional Marketing Performance Management

Marketing is an activity that brings good profit. This has been proven by many companies, starting with Apple and ending with Zara, whose brands are in the top 100 of the most expensive brands. The result achieved by them, obtained through quality marketing. It should be noted that the profit from marketing goes in many directions. But in order for marketing to bring profit, you need to invest in it. Continue reading

HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Urgently need customers? There is a recipe!
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, but better generally free. Such situations at one time or another face 100%…

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Improving the marketing system
We are not lucky. The time in which we live is characterized by a very low market situation. But this is half the trouble. The second half of the trouble…

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How to arrange a client
Reason for low sales Businessmen, sales professionals, entrepreneurs who do not know how to endear themselves, usually do not know their customers well and this is the main cause of…

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