Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

Continue reading →

Which product sells well always
Practice shows that success is achieved only by the business that knows which product sells well. The bottom line is that there are products that are successful, there are products…

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defined need

Professional anti-crisis marketing

Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they are ignored, and they are ignored on purpose, leaving a rainy day. The presence of such a nuance as a hidden market opportunity, not everyone knows, but only very advanced marketers. They know and are silent, because the knowledge of this nuance gives all the cards in hand in order to slow down and even stop the decline of the market as a whole or only of its segment. Continue reading

Profitable way to get more customers
There are hundreds of ways to get more customers. Many of them are well known, others are poorly known, there are those who only know a narrow circle of specialists.…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Slogan as a way to raise sales
Creating a slogan is one of the directions for increasing sales. This is due to the fact that the slogan is one of the most effective marketing tools, and marketing…

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Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of business, it becomes obvious that the greatest profits were carried by businesses whose essence is…

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