Kinds of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he is needed. In general, a businessman is a person who can do everything himself, absolutely everything, therefore…

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Professional Marketing Performance Management
Marketing is an activity that brings good profit. This has been proven by many companies, starting with Apple and ending with Zara, whose brands are in the top 100 of…

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Complex services of the marketing specialist
Services marketer are becoming increasingly popular. Currently, about 30% of companies use a full-time marketer or marketer in outsourcing. A few years ago, more than 90% of businesses worked without…

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HR as the fifth wheel of marketing

HR fifth wheel marketing. Do not agree? Let’s deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but until recently, the general welfare has increased only due to favorable conditions on the oil market, which Belarus exported in excess of refined products. It would seem that this growth should have been achieved precisely through the proper selection of staff, because during the time of the existence of recruitment agencies, they had to make sure that any position had the most suitable person. Continue reading

Basics of doing business. How to build a reliable business?
To understand what the basics of doing business are, you must first clearly define what a business is all about. It seems that this is understandable, but I must say…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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Creative economy as a way to make money
A creative economy is a reality that has already begun in developed countries and is gradually occurring in the rest. Anyone who wants to live sweetly in new conditions should…

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