How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Slogan as a way to raise sales

Creating a slogan is one of the directions for increasing sales. This is due to the fact that the slogan is one of the most effective marketing tools, and marketing is the most effective way to increase sales. Practice shows that today big sales are companies that actively use marketing and its technology.

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Improving the marketing system

We are not lucky. The time in which we live is characterized by a very low market situation. But this is half the trouble. The second half of the trouble is that we have caught time with a high conjuncture and we do not want to believe that it has ended. However, the fact is that it really ended. This is due to the fact that the world economy is now in a downward stage of development. Continue reading

The real foundations of a successful business

Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does a successful business have any particular start, the right start of a business? Does a successful business have a foundation? My answer is. There is a foundation on which a successful business rests.

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Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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