effective business processes

Complex services of the marketing specialist
Services marketer are becoming increasingly popular. Currently, about 30% of companies use a full-time marketer or marketer in outsourcing. A few years ago, more than 90% of businesses worked without…

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Effective search for new customers
One of the main problems of the business is a small number of new customers or their complete absence. In this regard, the search for new customers is the most…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Profitable way to get more customers

There are hundreds of ways to get more customers. Many of them are well known, others are poorly known, there are those who only know a narrow circle of specialists. However, knowing the ways is not enough, we must also find those that will be effective. One of the reasons for the small number of clients is the use of those approaches that are not suitable for business.

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Real marketing for your business

There is real marketing, but there is normal. About ordinary marketing heard all the people who are in one way or another connected with commercial activities. For a while it was a very buzzword and they talked a lot about it. Many even trying to pay tribute to fashion, tried to do marketing, at least they thought they were doing.

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Professional anti-crisis marketing

Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they are ignored, and they are ignored on purpose, leaving a rainy day. The presence of such a nuance as a hidden market opportunity, not everyone knows, but only very advanced marketers. They know and are silent, because the knowledge of this nuance gives all the cards in hand in order to slow down and even stop the decline of the market as a whole or only of its segment. Continue reading

Which product sells well always

Practice shows that success is achieved only by the business that knows which product sells well. The bottom line is that there are products that are successful, there are products that are hugely successful, and there are products that cannot be sold at all. A business that deals with goods that fail, is doomed to 100% bankruptcy.

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Search for the target audience of the company

From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing term is used – the target audience. In the classic marketing sense, the target audience of a company is a group of people who, with a probability of as close as possible to 100%, will buy this product or this service.

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Basics of doing business. How to build a reliable business?
To understand what the basics of doing business are, you must first clearly define what a business is all about. It seems that this is understandable, but I must say…

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Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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What the marketer owes and to whom
The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in…

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Real marketing for your business
There is real marketing, but there is normal. About ordinary marketing heard all the people who are in one way or another connected with commercial activities. For a while it…

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