There are hundreds of ways to get more customers. Many of them are well known, others are poorly known, there are those who only know a narrow circle of specialists. However, knowing the ways is not enough, we must also find those that will be effective. One of the reasons for the small number of clients is the use of those approaches that are not suitable for business.
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There is real marketing, but there is normal. About ordinary marketing heard all the people who are in one way or another connected with commercial activities. For a while it was a very buzzword and they talked a lot about it. Many even trying to pay tribute to fashion, tried to do marketing, at least they thought they were doing.
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Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they are ignored, and they are ignored on purpose, leaving a rainy day. The presence of such a nuance as a hidden market opportunity, not everyone knows, but only very advanced marketers. They know and are silent, because the knowledge of this nuance gives all the cards in hand in order to slow down and even stop the decline of the market as a whole or only of its segment. Continue reading
Practice shows that success is achieved only by the business that knows which product sells well. The bottom line is that there are products that are successful, there are products that are hugely successful, and there are products that cannot be sold at all. A business that deals with goods that fail, is doomed to 100% bankruptcy.
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From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing term is used – the target audience. In the classic marketing sense, the target audience of a company is a group of people who, with a probability of as close as possible to 100%, will buy this product or this service.
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