Effective search for the best dealers
Finding dealers is the best way to expand your market. There are dozens of ways to get a large number of dealers. However, it is important to choose those that will help find quality and reliable partners. At first glance it seems that the more dealers, the better. However, very often companies seek cooperation, which will bring problems, not sales.
It is better to weed out such “dealers” before working with them. In order to find and weed out poor-quality partners, it is necessary to possess not only search technologies, but also technologies of analysis of potential dealers. If there is no time and desire to master them, then the search for dealers is better to outsource, which is inexpensive.
If you want to save money and have a consolidated time, you can try to implement a dealer search yourself. To do this, it is recommended to use the advice of experts, such as those proposed below. They are enough to understand the basic principles, to avoid many mistakes and get a result.
We produce a large range of forged products: grilles, gates and much more. You have to spend a lot of effort on sales. There is an idea to find dealers who will be engaged in sales instead of us. Where to find them and how to interest? How to find those dealers who will give us the maximum sales?
http://www.noomarketing.net/sites/default/files/u1/otvet-kartinka.jpg Finding dealers can be passive and active. With a passive, it is enough to create a website or page on a website, launch effective contextual advertising and wait for an application. However, in this case only companies will be found that have themselves expressed a desire to become dealers. This approach shows results, but does not allow to get the best dealers.
If you want to get the best partners, then you need to start an active search for dealers, which begins with the search for companies that already sell products similar to yours. Also pay attention to companies that operate in related industries. In your case, you should pay attention to the fitters, construction and design companies.
Search for dealers among such companies is good because they are very active.
There are many companies that are looking for new directions of development. Partners can try to search among them. Search for dealers among such companies is good because they are very active. But, of course, it is worth conducting a very thorough analysis of such potential partners. Their lack of experience in the field you need can create many problems.
When the dealer search is completed, the best ones are selected. If they are found a little, you can take a chance and work with all. If you do not want to take risks, partners should learn more. First of all, you need to pay attention to the range of products they sell, brands and other factors. This will allow you to understand a lot about companies.
Working with such a company is risky.
Next, you need to look for information on the Internet. To do this, use the services of reviews, forums and so on. If the company has created problems for someone, then usually there is information about it. Working with such a company is risky. If there is no information about the company, it is worth looking for data on its founders and directors, it will also give food for thought.
When the information is collected, it is analyzed in order to weed out those who can not be a quality dealer and choose those with whom the cooperation should start among the first. You can take risks and work with a partner who seems unreliable, but should be insured in advance. For example, ask for 100% prepayment or specify in the contracts large fines.
After the search for dealers has been completed, potential candidates have been analyzed and a list of desired partners has been compiled, and contact should be made with them. From the quality of the first contact depends on the prospects of cooperation. If the first time fails to interest a potential dealer, then the next time it will be much more difficult to do.
As you can see, dealer search is an art
Success depends on whether you can get into the ideas that a potential dealer wants to realize. If you get into them, then contact is very likely to be established. Making the proposal, do not talk about their desires and needs. We must talk about the desires and needs of a potential dealer and how you can satisfy them.
Dealer searching is a whole art. Find the best potential partners and guarantee yourself success in the market can only those who possess them by 200%. If you do not own this art, if you do not have time to master it, then it is worth attracting those who own it. Another option is to attract a consultant who will help with tips and advice.