Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in…

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Professional anti-crisis marketing
Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they…

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A simple way to analyze sales of goods
The analysis of sales of goods for short sales is a very useful event. The better it is held, the more untapped sales opportunities for the goods will be revealed,…

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Building a better marketing strategy

Building a marketing strategy is the only way to lay a good foundation for business growth. You can act intuitively, but this approach has limits, reaching which the business stops in development, or becomes bankrupt. Studies show that 95% of businesses that have problems with customers do not have a marketing strategy.

Building a marketing strategy

Such statistics allows you to safely say that the problems are associated with the lack of a marketing strategy. In turn, businesses that use a marketing strategy have problems with customers and sales only 20% of the time. And almost always the problems of companies that use a marketing strategy are due to the fact that it is not of sufficient quality.

Practice shows that building a marketing strategy allows you to avoid more than 100 problems. It helps to increase the loyalty of existing ones and increase the base of new customers. With it, you can combine the company and turn it into a powerful machine for earning money. Also, the strategy can significantly reduce the cost of advertising and promotion of goods and services.

A business without a marketing strategy is a search for a black cat in a dark room. Building a marketing strategy is the inclusion of a powerful flashlight that illuminates everything around and allows you to see thousands of possibilities. Realization of these opportunities brings the company money. This means that developing a marketing strategy is a profitable investment direction.

Without strategy, many business and market opportunities are not visible.

First of all, the marketing strategy allows you to find out all the hidden and therefore unrealized business opportunities, and there are usually dozens of such opportunities. Secondly, building a marketing strategy allows you to visualize the market and see hundreds of new opportunities for making money on it. Without a strategy, many business and market opportunities are not visible, so they are not realized and do not bring money.

Thirdly, building a marketing strategy allows you to work out effective ways of dealing with competitors and thereby bypass them. Fourth, the marketing strategy helps to select and form a vision that will allow a business to achieve maximum results. Fifth, the formation of a marketing strategy allows you to build a long-term step-by-step development plan.

A qualitative result can be obtained only if the marketing strategy is built according to the correct algorithm. This is due to the fact that the marketing strategy has a clear structure and the effect will be obtained only if you follow a clear algorithm. When the algorithm is violated, then we are not talking about quality and we can get an anti-strategy.

The last stage – the choice of vision

Building a marketing strategy begins with an analysis of the business, business processes, company structure and its results. This stage allows you to continue to rely on the real capabilities of the company, and not soar in the clouds. At the second stage, information about the market and trends on it, about market segments, about consumers and their real needs is collected and analyzed.

Analysis of competitors and competitors environment – this is the third stage. Building a marketing strategy without competitors is a big mistake, which is very expensive then. The last stage is the choice of a vision or in other words an image of the future and the development of a step-by-step plan for its achievement. If you want to get the maximum result – contact the professionals for help.

Top Marketer: Pavel Bernovich

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