Real marketing for your business
There is real marketing, but there is normal. About ordinary marketing heard all the people who are in one way or another connected with commercial activities. For a while it was a very buzzword and they talked a lot about it. Many even trying to pay tribute to fashion, tried to do marketing, at least they thought they were doing.
Real marketing for your business
In fact, they were engaged in virtual marketing – marketing in a dream. Some have not only heard, but also knew what marketing is and, as a result, they were doing real marketing, in other words, real marketing. Since then, it has become a tradition that some are engaged in virtual marketing, while others are engaged in real marketing.
Many years have passed since people learned about marketing, which means it can be summed up. The results are real for those who applied real marketing and virtual for those who were engaged in virtual marketing. As they say, everyone got what they deserved. All those who engaged in virtual marketing, if they did not leave the market, seemed to have stopped in time.
They produce exactly the same products as they did 15 years ago, they also do not live, but survive, they also pay small wages to their employees, who have almost all fled. Everyone who was engaged in real marketing, pretty far advanced. They began to produce new products, expanded its range, hired new people.
… it is worth understanding what real marketing is so good compared to virtual marketing …
It is obvious that companies that are engaged in virtual marketing, hopelessly lagged behind and go bankrupt soon. In turn, the companies that were engaged in real marketing, the companies that used real marketing, not only got to their feet, but also turned their shoulders. The former spent their time and resources in vain, while the latter got real results.
Since, despite the fact that some and others were engaged in marketing, different results were obtained, it is worth finding out what real marketing is so good compared to virtual marketing. Of course, debriefing for those involved in virtual marketing may not be very pleasant, but it needs to be done.
First of all, real marketing differs from virtual marketing in its reality, however banal it may sound. Real marketing is the one that you are engaged in, not the one you are talking about. You can spend on talking about marketing at least a million hours, but conversations are not done, things are done only by real actions.
In companies that are engaged in virtual marketing, everything ends with conversations
Talking about marketing and thinking that you are engaged in it makes little sense, for talking and doing it is different. In companies that are engaged in virtual marketing, everything ends with conversations. Sometimes these conversations do not even write down the paper in the form of marketing plans, but that’s all. Plans alone can not be realized.
The favorite technique of virtual marketers is to gather a lot of different information, make something out of it and pass it off as marketing results. For example, they may find somewhere free marketing research and study it with a smart look and even, in their opinion, use it, but there’s no point in using incomprehensible marketing research.
Marketing research is done for a specific problem. A specific problem happens in a particular company for specific reasons. Accordingly, a study that will help to solve it is quite specific. For this reason, we need specific information obtained in a specific way and the other not only does not help, but also harm.
This is the most dangerous type of marketing.
A variety of virtual marketing is non-system marketing. This is the most dangerous type of marketing. The danger here is that real resources are spent, real time is wasted, but results are usually not obtained, because marketing is a system and it is within the system that they can be obtained. It is in the absence of results that the main danger lies.
The lack of results leads to a decrease in trust in marketing, and this leads to the fact that more or less real marketing turns into virtual marketing and the company begins to have problems. For this reason, if you do marketing, then you need to choose real marketing, because only he is able to give real results.
Once there is virtual marketing, there must be a reason that generates it. It really is and is in the education system. The essence of education in the field of marketing is to give a theory, but the theory does not allow to conduct activities, it only allows you to know about the existence of marketing.