A simple way to analyze sales of goods
The analysis of sales of goods for short sales is a very useful event. The better it is held, the more untapped sales opportunities for the goods will be revealed, which means the more money will be earned by maximizing sales volumes. If you decide to hold it, there is no going back, you can not retreat, you can not refuse the decision.
Analysis of sales of goods for short sales
The first thing to do is to identify products for which sales are intuitively felt. For this purpose, a qualified specialist is well known who has a good range of products. He prepares the necessary table. It is filled, all data is entered into it. It is desirable that the top manager, and better the general director, fill the fifth column.
Prepare a table in any convenient way. An example of a table created with Excell is shown below. As can be seen in the table there are several graphs. The first is a sequence number. The second is the product identification number, if any. The third is the name of the product. The fourth is current sales. The fifth is a sales volume perceived on the basis of intuition. The sixth graph is undersales.
Quick analysis of sales of goods
The second stage is the collection of information about the characteristics of the goods, which will be analyzed. The more information that is collected and provided, the better. As such, there are advertising materials, manuals, information from the site and so on. For a minimum level of audit it will be enough information about the product from the site.
Analysis of sales of goods based on information available on the site is the cheapest way that can be implemented remotely, which means with minimal time. Because of its simplicity and cheapness, this is the most popular method. Information about a product that is suspected of under-selling provided on the website is quite enough to create a definite picture.
You can spend a very deep analysis. If you need the most in-depth analysis, then you will need as much information as possible and the products themselves so that they can be twisted, turned around, used by them and draw the appropriate conclusions. The most profound, wide and comprehensive analysis of sales of goods is needed very rarely in an extremely neglected situation.
The third stage is the compilation of a list of questions, the answer to which I would like to find and the search for answers to them. This is a very important stage, for it is known that the correctly posed question is half the answer. After conducting the correct analysis of sales of goods, you can find answers to hundreds of questions. Including the analysis allows to visualize the intuitive sensations, to understand why they do not buy the product.
The information obtained as a result of the analysis will help to find not only answers, but also to form sentences
Analysis of sales of goods is also useful in that it helps to identify ideas that a product can realize and which actually translate, the real and broadcast value of a product, the reason for under-sales, and much more. The information obtained as a result of the analysis will help you find not only the answers, but also formulate suggestions on how to remedy the situation for the better.
Analysis of sales of goods for short sales can be done by contacting competent specialists. Using the proposed method, you can try to hold it yourself. It is logical that I want to earn as much as possible and spend as little as possible. In principle, if an experienced marketing consultant is involved, an excellent result is usually obtained.