How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of business, it becomes obvious that the greatest profits were carried by businesses whose essence is…

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a lot and urgently

Urgently need customers? There is a recipe!

There are situations when customers are needed quickly, urgently and most importantly – as cheaply as possible, but better generally free. Such situations at one time or another face 100% of companies. Someone encounters when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the lack of clients allows us to say that an urgent need for clients is a normal working moment, not something extraordinary. Continue reading

So, marketing aims to find ideas
So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in…

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Business is not going. What to do?
Business can go, and can stand. Why is this happening, why is business worth? If the conversation went in a different context, then the words “why it is worth it”…

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