Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

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Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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and so it can continue indefinitely

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Top 7 most dangerous mistakes marketers

Mistakes marketers is a reality. There is an opinion that the one who does nothing is not mistaken. There is some truth in this opinion, but an even greater part of the truth is that very often many mistakes could have been avoided if they were aware of their existence. Due to the fact that any mistake brings all sorts of losses in order to help avoid them, We have prepared a list of the worst mistakes that marketers have committed, are making, and will continue to be committed. Continue reading

Ticket to the post-industrial economy

There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in place for this. They may or may not be formed, respectively, the transition may or may not take place. It depends on many factors.

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So, marketing aims to find ideas

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather the ideas that caused these needs are identified. Well, then already created a product that is needed to translate these ideas. Need itself is eliminated by the fact that an idea embedded in a person develops in him to a state of need. Continue reading

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Build such business processes can only professionals who know one important secret. There…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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