How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Build such business processes can only professionals who know one important secret. There…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Hacking marketing and its development prospects
Hacking marketing took place, as the book by Phil Barden says under the same name. In due time, this book was sent to me by the publishing house Mann. Ivanov.…

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client will go from one to another

Professional Marketing Performance Management

Marketing is an activity that brings good profit. This has been proven by many companies, starting with Apple and ending with Zara, whose brands are in the top 100 of the most expensive brands. The result achieved by them, obtained through quality marketing. It should be noted that the profit from marketing goes in many directions. But in order for marketing to bring profit, you need to invest in it. Continue reading

Building a better marketing strategy
Building a marketing strategy is the only way to lay a good foundation for business growth. You can act intuitively, but this approach has limits, reaching which the business stops…

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So, marketing aims to find ideas
So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. the needs are identified, or rather…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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