Anti-crisis marketing is a search for hidden market opportunities that can be realized very quickly. These opportunities exist in any market, but under normal conditions, when all is well, they are ignored, and they are ignored on purpose, leaving a rainy day. The presence of such a nuance as a hidden market opportunity, not everyone knows, but only very advanced marketers. They know and are silent, because the knowledge of this nuance gives all the cards in hand in order to slow down and even stop the decline of the market as a whole or only of its segment. Continue reading
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such a business is the main goal of any shareholder, businessman, director, because an effective business is a sound sleep, calm nerves and a confident look to the future.
Marketing as a business philosophy Continue reading
Strong business brings money and joy, weak business brings problems and stress. A strong business has a good reputation, attracts customers, scares competitors. Weak business has a bad reputation, discourages customers, makes rivals laugh. Probably the most offensive is the fact that weak business makes competitors laugh.
Strong business and the secret of its creation Continue reading