do not pump
Building a marketing strategy is the only way to lay a good foundation for business growth. You can act intuitively, but this approach has limits, reaching which the business stops in development, or becomes bankrupt. Studies show that 95% of businesses that have problems with customers do not have a marketing strategy.
Building a marketing strategy Continue reading
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems everything is clear here – profit is the positive difference between income and expenses for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.
How to build a profitable business Continue reading
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start of new business areas. The second niche is an aid to the average, but more often big business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.
Small business prospects in the 21st century Continue reading