Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of business, it becomes obvious that the greatest profits were carried by businesses whose essence is…

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The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does…

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1000 product promotion ideas
Product promotion ideas are a very valuable asset for a business, because they help to sell. For this reason, the constant search for new ideas is one of the main…

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do not pump

Building a better marketing strategy

Building a marketing strategy is the only way to lay a good foundation for business growth. You can act intuitively, but this approach has limits, reaching which the business stops in development, or becomes bankrupt. Studies show that 95% of businesses that have problems with customers do not have a marketing strategy.

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How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems everything is clear here – profit is the positive difference between income and expenses for the production or purchase and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

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Modern prospects of small business

The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start of new business areas. The second niche is an aid to the average, but more often big business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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Improving the marketing system
We are not lucky. The time in which we live is characterized by a very low market situation. But this is half the trouble. The second half of the trouble…

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Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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