Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Monetizing talent as the business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and there cannot be. However,…

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everyone possesses

Marketing as a business philosophy

Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such a business is the main goal of any shareholder, businessman, director, because an effective business is a sound sleep, calm nerves and a confident look to the future.

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Modern prospects of small business

The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start of new business areas. The second niche is an aid to the average, but more often big business. In our conditions, about 10-20% of small businesses work in the first niche. In the second niche – 80-90% of small businesses.

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Proper start your own business

The proper start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first year just because they are based on either no idea at all, or the idea has no prospects. 80% of success depends on the idea and another 20% depends on how and by what algoritm it is implemented.

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Business is not going. What to do?
Business can go, and can stand. Why is this happening, why is business worth? If the conversation went in a different context, then the words “why it is worth it”…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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What the marketer owes and to whom
The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in…

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Real marketing for your business
There is real marketing, but there is normal. About ordinary marketing heard all the people who are in one way or another connected with commercial activities. For a while it…

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