Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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Hacking marketing and its development prospects
Hacking marketing took place, as the book by Phil Barden says under the same name. In due time, this book was sent to me by the publishing house Mann. Ivanov.…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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soon marketing will not be lowered

What the marketer owes and to whom

The marketer must bring results, and for this he must be present and be engaged in marketing. However, in marketing there is such a situation when marketers are engaged in anything, but not in marketing. If you drop deeper, then marketers often do not understand what they do. This marketer is engaged in marketing.

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Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of business, it becomes obvious that the greatest profits were carried by businesses whose essence is…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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How to save business and develop it
There is only one effective way to keep business marketing. If there is no marketing, then there are no clients and business. In 99% of cases, problems in business arise…

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Where to find customers for big sales
Where to find clients is a question that worries businessmen the most. They think about it on average 50 times a day. The businessman wakes up with the thought of…

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