Hacking marketing and its development prospects
Hacking marketing took place, as the book by Phil Barden says under the same name. In due time, this book was sent to me by the publishing house Mann. Ivanov.…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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Improving the marketing system
We are not lucky. The time in which we live is characterized by a very low market situation. But this is half the trouble. The second half of the trouble…

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which will

Customer retention strategy. What is its essence?

The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to the business. Everyone knows about it, as well as the fact that clients are very picky guys. Picky they are not out of the blue, but they have every right to do so. Clients pay money and have the right to choose what to pay for and what not. This forces the business to be constantly energized, because if you do not give the client what he wants, the client will leave. Continue reading

Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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Search for the target audience of the company
From the point of view of sales potential, not every consumer is sufficiently attractive. Only some of the potential buyers are really interesting. To explain this situation, a special marketing…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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HR as the fifth wheel of marketing
HR fifth wheel marketing. Do not agree? Let's deal with this. The situation arose a paradoxical situation. The number of people engaged in the search for personnel is growing, but…

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